During my internship at RSM, I worked on a consulting team specializing in e-commerce design and implementation. Largely my role was working with our clients, meeting weekly to discuss the pain points of their website’s current state, and presenting various user-focused wireframes that could alleviate their concerns.

Once the new functionalities were established, we would then move forward into branding and aesthetics, working on brand identity through colors/images and overall information architecture, to develop each high-fidelity interactive UI prototype. I would then work with my team on implementing the newly designed web applications in Microsoft Dynamics 365. My focus in this stage was working with Bootstrap, a CSS framework, to refine the design–typography, navigation, and other interface components.

Due to the nature of client-based work, I can only share a bit of the design work I have done for clients. A few projects I worked on that are now public-facing are: Iowa Finance Authority, Chateau Ste. Michelle Winery, and 64 Audio.
‍
Below I am showcasing a project I created for my team, introducing a new template design for a general e-commerce site called “Furniture and Company”. I was tasked to create an “alternative, more modern” design to those historically presented when acquiring new clients.

I began by conducting secondary research: interacting with websites noted for their innovative design, and reading about online shopping patterns and how they’ve evolved within this generation. I learned with the large influence social media has on most online shoppers, many platforms began implementing stores directly into their mobile applications. Whether it be Instagram storefronts, interactive images with purchasable links, or account sponsorships.

I’d concluded more than specifications people are interested in visuals and inspiration when shopping—leading me to highlight simplicity, and imagery in creating these designs, with a particular focus on maintaining continuity on mobile.
I created various iterations of “Furniture and Company”, each catering to different needs of a hypothetical business.